Welcome to the Ameda pressroom. We want you to be informed of exciting news that may be of importance to you, your baby, your practice, and your clients.
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Best for babes

Ameda Acquires Penguin from Creche to Expand NICU Portfolio

BUFFALO GROVE, Ill.--()--Ameda Inc., (Buffalo Grove, IL) today announced the acquisition of the line of Penguin® Nutritional Warming products from Creche Innovations (Stillwell, KS). With its established position in hospitals, Ameda is able to expand its line of products to this much needed unique milk warming technology for babies in Neonatal Intensive Care Units (NICU’s).

“Acquiring the Penguin line of Nutritional Warming products provides a unique opportunity for Ameda to expand its product offerings in the NICU, and is the first of many new key initiatives the company will be undertaking to create a new Ameda” Tweet this

“Acquiring the Penguin line of Nutritional Warming products provides a unique opportunity for Ameda to expand its product offerings in the NICU, and is the first of many new key initiatives the company will be undertaking to create a new Ameda,” said Dale Clendon, President and Chief Executive Officer.

Premature births represent 9.6% of births1 in the US according to Center for Disease Control estimates, with an average stay of 79 days in the NICU2for these fragile newborns. These babies benefit from the vital nutrients of breast milk, but may not be able to breastfeed initially. In these instances, Mothers may use a Breast Pump to build a supply of pumped milk for future feedings, and refrigerate or freeze it. Ideally, the feeding should be warmed evenly to body temperature for the baby to get the most benefit out of each feeding. Research shows over-warming breast milk may break down valuable nutrients4, while under-warming breast milk can lead to digestive issues with premature babies3. For NICU Clinicians, use of the Penguin Nutritional Warmer brings milk to body temperature in a consistent and trusted way, which may promote greater feeding tolerance in the Very Low Birth Weight infant3.

“Ameda’s approach to the industry, of putting babies and mothers first, aligns perfectly with our vision and goals for the Penguin. We are pleased to have connected with a company, whose founder’s lifelong dedication, was to develop products that were best for mom and baby,” said Scott Norman, Chief Executive Officer of Creche Innovations.

About Creche

Creche Innovations offers only the highest quality products for the care of high-risk newborns. Our passion and mission is to design and create cutting edge products and to work with caregivers to meet the needs of infants and their parents.

About Ameda

For 75 years, Ameda is committed to healthy beginnings for Moms and Babies. Centered on Mom’s unique journey, Ameda wants every Mom and Baby to have the best possible start in life, and we believe breast milk is the best start for a Mom’s newborn child. Through products that fit seamlessly with Mom’s life, we support her with kind, steady guidance, – in the hospital, at home, at work, or wherever she might be. Our roots are in the hospital, and through a lifetime of conversations, research, and experience, Ameda strives to provide Healthcare Professionals with the products, tools, and information they need to better serve Mom and Baby.

2 Henry C. Lee, MD, MS, Mihoko V. Bennett, PhD, Joseph Schulman, MD, MS, and Jeffrey B. Gould, MD, MPH; Accounting for variation in length of NICU stay for extremely low birth weight infants; J Perinatol.; November 2013; 33(11): 872–876.
3 Gonzales I, Duryea EJ, Vasquez E, Geraghty N.; Effect of enteral feeding temperature on feeding tolerance in preterm infants; Neonatal Network, April 1995;14(3):39-43.
4 C. Darabant; Questioning Best Practices for Nutritional Warming in the NICU; Neonatal Intensive Care Vol. 26 No. 3, May-June 2013.



Bradley Unamboowe, 847.964.2620 x2712
Sr. Global Marketing Manager – HCP & Innovation

To view this information on Business Wire click here

C.A.R.E.-Code Alliance: Legacy and Returning Members

Written by Sara McCall

The C.A.R.E.-Code Alliance would be nothing without its members. 

When we launched the C.A.R.E.-Code Alliance, we were hoping to start a revolution. For too long, the International Code of Marketing of Breast-milk Substitutes (or the Code) had been misunderstood, ignored, and dismissed. We disagreed with that, and set out to find organizations that felt the same way. The Alliance has grown tremendously over the years, proving that the Code is important and needs to be protected. We have designated a handful of Allies as Legacy Allies because of their ongoing commitment to the Code, families, and the Best for Babes Credo.

The following organizations have earned Legacy status because they have been a member of the C.A.R.E.-Code Alliance for 5+ years and/or have contributed over $5,000 to Best for Babes projects. They have shown a deep commitment to protecting families from predatory marketing and promoting non-judgmental breastfeeding support.

Returning and Legacy Allies

To read more about the legacy partners click here


Separate Control of Speed and Suction within Pump Allows Mothers Greater Comfort and Multiple Milk Ejections, Contributing to Optimal Milk Expression

Lincolnshire, IL (April 2013) – The Ameda Platinum breast pump has been shown to help Neonatal Intensive Care Unit (NICU) mothers of preterm infants achieve full milk production, according to a clinical study, published in the February 2013 issue of Advances in Neonatal Care1.

The study evaluated whether full milk production, defined as 700 mL/d, could be achieved by NICU mothers exclusively pumping using the Ameda Platinum breast pump in the first 14 days postpartum. Twenty-six mothers who delivered infants between 26 and 32 weeks gestation participated in the study, being enrolled within 12 hours of birth and pumping eight times daily. The women’s milk volumes, suction pressures, cycle speeds and time spent pumping were measured. A “Performance Questionnaire” was also completed at the end of the study with questions on the ease of use, preferred speed and suction settings, and overall performance of the pump.

The study found that the average maximum daily milk volume expressed for all mothers utilizing the Ameda Platinum breast pump was 817 mL/d, more than the 700 mL/d definition for full milk production. 62% of the mothers in the study produced milk volumes more than 700 mL/d, and 35% of the mothers were able to express more than 1,000 mL/d by day 14. Excellent results considering a previous study by Hill et al. (2005)2 reported that only 49% of mothers with preterm infants produced >500mL/day at 6 weeks postpartum.

During the study, speed and suction settings, as well as average pumping session lengths, were analyzed in relation to maximum milk volumes expressed. It was determined that those producing greater than 700 mL/d used lower suction pressure settings to stimulate the milk ejection reflex (MER) and to drain the breast. These higher-producing mothers also chose ending speeds of 50 to 60 cycles per minute, similar to the sucking pattern of a healthy newborn. Mothers producing less than 500 mL/d used higher suction pressures, faster ending cycle speeds, and longer pumping times. Suction pressures varied widely among all of the mothers and were influenced by the mothers’ nipple or breast sensitivity, which varied from mother to mother and day to day. Mothers reported liking separate controls for speed and suction and used them to achieve maximum comfort and milk volume.

“We know that mothers who give birth to preterm infants who cannot immediately breastfeed need to rely on breast pumps to help them establish and maintain full milk production, and now we have clinical evidence that the Ameda Platinum breast pump can truly help them in this effort,” said Jill Uhryniak, Vice President of Global Marketing at Ameda.“It is our mission to help these mothers meet their long-term breastfeeding goals, and provide solutions as they transition home.”

Research says that mothers of preterm infants are at three times greater risk for low milk volume, less than 500 mL/d, when compared with mothers of healthy term breastfeeding infants2. Hospital-grade, multi-user breast pumps, like the Ameda Platinum breast pump, are the standard of care to help these exclusively pumping mothers establish full milk production (700 mL/d). Studies have shown that the unique features of hospital-grade, multi-user pumps may enhance their effectiveness, ease of use and comfort, all contributing to milk volume.

The Ameda Platinum breast pump utilizes an internal rotating piston to create suction that smoothly builds, peaks and releases during pumping. This rhythmic waveform has been shown to be the most effective for milk production for preterm and full term infants3, 4, 5. Also, only found in the Ameda Platinum pump, VacuSense™ Technology helps provide consistent suction during single and dual pumping and at varying altitudes.

With independent controls, mothers can customize their pump settings on the Ameda Platinum to their own body’s response and achieve multi-phase pumping. Babies naturally change sucking speed to achieve multiple milk ejections during a breastfeeding session6. Using the Ameda Platinum pump, mothers can adjust their speed higher to help trigger multiple milk ejections, and lower to help drain the breast several times while pumping3, 7, 8. Also, research has shown pumping at your highest comfortable suction setting yields more milk3, 4, 9, 10. The Ameda Platinum allows mothers to adjust suction and speed during a pumping session with over 5,000 unique setting combinations (speed: 30-80 cycles per minute (cpm), in increments of 1 cpm; suction levels: -30 to -250 mmHg, in increments of ~2.2mmHg). This flexibility allows a mother to pump at her own personal comfort level ease. Mothers can also feel safe in their pump choice with the Ameda Platinum, which uses the HygieniKit® featuring Proven Airlock Protection™, the world’s only proven protective barrier that protects breast milk from bacteria, mold and viruses while pumping.

For more information on the Ameda Platinum multi-user breast pump and its positive effect on full milk production, women can contact their health care provider, doctor or lactation consultant, and visit

About the Ameda Platinum Study

The study was completed by 26 mothers who were recruited from the population of mothers who delivered infants requiring neonatal intensive care at Utah Valley Regional Medical Center in Provo, Utah, and Intermountain Medical Center in Murray, Utah, between June and December 2010. This study was approved by Intermountain Healthcare’s institutional review board. All mothers were provided with information about the study, and written informed consent was obtained. Mothers were included in the study if they met the following criteria: desired to initiate lactation, agreed to double pump 8-10 times per day using only the Ameda Platinum Breast Pump, and spoke English as their primary language. Mothers were excluded from the study if they had a history of breast surgery, any nipple damage at the time of enrollment, fed their baby directly at the breast, took any milk-enhancing or milk-reducing substances, or used any other brand or model of breast pump to express breast milk during the 14-day study period.

Two Ameda Platinum breast pumps, inspected by each hospital’s biomedical department, were provided for each mother enrolled in the study: one pump to use at home and the other in the hospital at the infant’s bedside.

Two neonatal intensive care unit lactation consultants at each facility were trained on providing verbal and written instructions to the mothers in compliance with the study protocol. After the instructions were received, mothers were observed during a pumping session to ensure the proper use of the pump.

Mothers were enrolled within 12 hours of birth. Participants were asked to use the breast pump according to study guidelines, that is, initiating pumping as soon as possible after birth, pumping both breasts simultaneously for a minimum of 15 minutes using appropriate fitted breast flanges, at least 8 to 10 times in 24 hours. Once secretory activation (lactogenesis II) occurred, pumping until 2 minutes after the last drop of milk was expressed or for 30 minutes, whichever came first was recommended.

Mothers were required to keep a detailed log of their pumping sessions for 14 consecutive days. Two follow-up visits were made on day 4 and 8 after enrollment in the study with the mother and the lactation consultant to ensure compliance with study guidelines.

See more on this study here:

  1. Advances in Neonatal Care is the official publication of the National Association of Neonatal Nurses. The study was supported by a grant from Ameda. The study was conducted at Utah Valley regional Medical Center, Provo, and Intermountain Medical Center, Murray, Utah. Funding and equipment was provided by Ameda, Inc.
  2. Hill PD, Aldag JC, Chatterton RT, et al. Comparison of milk output between mothers of preterm and term infants: the first 6 weeks after birth. J Hum Lact. 2005; 21(1):22-30.
  3. Mitoulas LR, Ching TL, Gurrin, LC, Larsson, M & Hartmann P. Effect on vacuum profile on breast milk expression using an electric breast pump. J Hum Lact 2002;18(4):353-360.
  4. Kent JC, Ramsay TC, Dorota Doherty P, Larsson M & Hartmann PE. Response of breasts to different stimulation patterns of an electric breast pump. J Hum Lact 2003;19(2):179-186.
  5. Data on file
  6. Woolridge, MW. The anatomy of infant sucking. Midwifery 1986;2(4):164-71.
  7. Mitoulas LR, Ching TL, Gurrin, LC, Larsson, M & Hartmann P. Efficacy of breast milk expression using an electric breast pump. J Hum Lact 2002;18((4):344-351.
  8. Ramsay DT, Mitoulas LR, Kent JC, Larsson M & Hartmann PE. The use of ultrasound to characterize milk ejection in women using an electric breast pump. J Hum Lact 2005;21(4):421- 428.
  9. Ramsay DT, Mitoulas LR, Kent JC, Cregan MD, Doherty DA, Larsson M & Hartmann PE. Milk flow rates can be used to identify and investigate milk ejection in women expressing breast milk using an electric breast pump. Breastfeeding Med 2006;1(1):14-23.
  10. Kent JC, Mitoulas LR, Cregan MD, Geddes DT, Larsson M, Doherty DA & Hartmann PE. Importance of vacuum for breastmilk expression. Breastfeeding Med 2008;3(1):11-19.


New Ameda Intimates™ Nursing Bra and Nursing Camisole Deliver Premium Comfort and Support

LINCOLNSHIRE, ILLINOIS (May 2012) – Backed by more than 70 years of experience and a longstanding mission to help empower mothers to achieve their breastfeeding goals, Ameda is pleased to announce its newest product line, Ameda Intimates. This new line features a nursing bra and nursing camisole offering mothers the ultimate in comfort and support, while complementing the wide range of breastfeeding products offered by Ameda.

The Ameda Intimates Nursing Camisole and Nursing Bra are made with premium, flexible fabric and strategically placed dual side knit panels to adapt to a breastfeeding mother's changing shape. This design also provides comfortable support without underwires, minimizing the risk of plugged ducts or mastitis, while being lightly absorbent to help prevent bacteria growth and odors. The fabric is free of harmful substances and tested to Oeko-Tex® Standard 100, reducing the risk of skin irritation and allergic reactions for both mom and baby.

The Nursing Camisole and Nursing Bra are available in 5 sizes to help mothers with cup sizes A-J find optimum but flexible fit. Both products have adjustable straps, and larger sizes (4 & 5) have additional strap cushioning. Each have drop cup design with a one-hand release clasp which provides convenient access for breastfeeding, and the nursing camisole provides additional coverage and warmth while breastfeeding. Both the bra and camisole are machine washable.

Ameda is proud to introduce this exciting new product line. For more information about the Ameda Intimates Nursing Bra and Nursing Camisole, and the rest of the Ameda breastfeeding products, please contact your local sales specialist or visit us at


New Ameda Platinum™ Breast Pump Delivers Innovative, Advanced Pumping Technology

LINCOLNSHIRE, ILLINOIS (November 30, 2010) – Backed by more than 65 years of experience, Ameda has combined the time-tested, research-proven performance of its original SMB™ Breast Pump with today’s advanced features to create the Ameda Platinum Breast Pump, a new hospital-grade pump available this November. Designed to provide mothers with the ultimate in comfort and performance, the Ameda Platinum Electric Breast Pump’s precision suction and speed controls offer greater customization to maximize the effectiveness of expressing milk. The motor features a rotating piston design, replicating the smooth, original SMB waveform. This rotating piston, known for its smooth feel, comfort and durability is found to be most effective for pumping. The state-of-the-art innovations, including VacuSense™ Technology, illuminated LCD display, built in LCD timer and independent adjustable vacuum and cycle settings, provide a consistent and easier pumping experience no matter the location or protocol.

VacuSense Technology

Regular pump vacuum levels often decrease between single and double pumping and can also drop significantly in higher altitude locations, presenting challenges to mothers who require higher vacuum levels for effective milk expression. Exclusive to the Ameda Platinum Breast Pump, VacuSense Technology was engineered to emit and receive signals nearly every ½ second, allowing the pump to sense negative pressure levels which can alter the vacuum setting selected by the mother. Should the vacuum detected not match the setting the mother has selected, the control mechanism automatically adjusts internally.

CustomControl™ Provides Moms Multi-Phase Pumping

To replicate the natural sucking process of infants, the new Ameda Platinum Breast Pump’s CustomControl with independent suction and speed makes it possible for mothers to create a multi-phase experience. With dual controls and greater adjustability, it is easy for a mother to follow her milk flow by simply adjusting her pump controls until she finds the settings that trigger her optimal milk flow. The Ameda Platinum provides 5,000 setting combinations through independently adjustable controls that make it possible for a mother to keep the pump set on her maximum comfortable suction level while varying the pump’s speed to more quickly trigger the first, second, third and subsequent milk ejections and drain the breast more fully.

Suction: An improved range of -30 to -250 mmHg and a more sensitive vacuum adjustability allows mothers to use the suction control to achieve their perfect comfort by increments of 1% or 10%.

Speed: The research-proven 30-80 cycles per minute was selected for the Platinum’s speed range so that mothers could express the most milk in the least time.

Digital Displays and Precision Controls

The Ameda Platinum Breast Pump features easy-to-read digital displays to allow mothers to pump easily day or night. The LCD screens help mothers to clearly see their preferred settings at any time, making it simple to return to them later. The new design also features an LCD timer, which allows for mothers to more easily follow pumping protocols and automatically shuts off after 60 minutes. The display also indicates when service may be needed or when the Ameda HygieniKit® Milk Collection System is not properly attached.

Proven Airlock Protection™

Like all Ameda breast pumps, the Platinum was designed to work exclusively with the Ameda HygieniKit Milk Collection System. The HygieniKit is the first milk collection system for hospital-grade breast pumps to provide Proven Airlock Protection from both cross-contamination and self-contamination during pumping. A silicone diaphragm acts as a barrier to protect the air exchange between the expressed milk and pump tubing and protects the collected milk, tubing and pump from bacteria, viruses and mold while pumping. The Ameda HygieniKit Milk Collection System virtually eliminates the need for routine tubing inspection and care, decreasing staff workload and the associated risk to compromised newborns.

The Ameda Platinum Breast Pump will be available to the professional community beginning in November. For more information on the Ameda Platinum Pump or to schedule a demonstration or trial, please contact your local sales representative or call 1-866-99-AMEDA.

About Ameda

Ameda has been the first name in breast pumps for over 70 years. First developed by Swedish inventor and civil engineer Einar Egnell to mimic a baby's natural nursing rhythm and intensity, Ameda used this innovative technology to create a breast pump that was simple, comfortable, and efficient. Today, Ameda breast pumps continue to utilize Einar Egnell's breakthrough technology—along with advanced features that today’s mothers expect. For more information on Ameda, visit,, or