Healthcare Professionals

The Ameda Professional Webinar Series has been developed to support health care professionals in promoting breastfeeding to mothers and soon-to-be mothers.


For the best viewing experience, we recommend using a computer with a hard-wired internet connection. A wireless internet connection may not be as reliable for optimal viewing.


If you’d like to obtain Continuing Education credits for your staff, apply through your institution or state board prior to showing the webinar to a larger audience. If a webinar content outline, objectives, or other documents are required, please request these through your Ameda Sales Specialist. Ameda does not provide Continuing Education credits.

Using the Joint Commission Perinatal Core Measurement for Exclusive Breast Milk Feeding to Improve Breastfeeding Care

Presenter:  Vergie Hughes, MS, RN, IBCLC, FILCA

Summary:  This webinar provides an overview of the key features of the new breastfeeding component of the Joint Commission Perinatal Core Measurement Set, as well as suggested methods for data collection and compliance.  Specific topics include:

  • Key features of the new breastfeeding component of the Perinatal Core Measure Set
  • Suggested methods to collect data for this core measure
  • How to improve breastfeeding exclusivity for mothers and babies
  • How to reduce the need for formula supplementation

Length:  56 minutes

Webinar delivered March 2014

Click here to watch webinar.

Breastfeeding & Social Media – A New Tool for Your Toolbox

Presenter:  Fleur Bickford, BSc, RN, IBCLC

Summary:  This webinar provides an overview of social media and its application as a communications tool. Specific topics include:

  • Overview of social media (Twitter, Pinterest, Facebook) and usage among women of childbearing age
  • Power of social media and its use by healthcare professionals and other organizations to support breastfeeding mothers to breastfeed longer
  • Suggestions how healthcare professionals can effectively use social media and avoid its pitfalls

Length:  60 minutes

Webinar delivered September 2013

Click here to watch webinar.

Breastfeeding – Why Parents and Healthcare Providers Should Care

Presenter: Amy Spangler, MN, RN, IBCLC

Summary: The evidence: the impact of individuals, hospital practice & federal initiatives on breastfeeding success. Healthcare providers: part of the solution or part of the problem? Strategies for change: empowering health care providers to assist mothers with breastfeeding Length: 53 minutes
Webinar delivered January 2013

Click here to watch webinar.

The Biology and Chemistry of How Mother’s Milk Optimizes Preterm Infant Health

Presenter: Sarah N. Taylor, MD, MSCR Associate Professor, Division of Neonatology, Medical University of South Carolina (MUSC)
Summary: This webinar provides a comprehensive overview of mother’s milk composition and its critical role in infant development and supplementation. Specific topics include:

  • Role of human milk in preterm infant gut maturation
  • Evidence demonstrating the critical role of human milk in infant development
  • Challenges to providing mother’s milk for preterm infants and the special supplementation needs for optimal growth

Length: 56 Minutes
Webinar delivered November 2012

Click here to watch webinar.

Establishing & Maintaining an Adequate Milk Supply For the Mother with a Preterm or High Risk Infant Who is Unable to Breastfeed at Birth

Presenter: Pamela K. Murphy, PhD, MS, CNM, IBCLC
Clinical Development Manager, Ameda Breastfeeding Products
Summary: This webinar provides actionable information for healthcare professionals caring for a mother and her preterm or high risk infant. Topics include the impact of hormones during lactation and key success factors in the establishment and maintenance of breast milk production.
Length: 52 Minutes
Webinar delivered March 2012

Click here to watch webinar